Mozcon 2017 – How to build an SEO-intent based framework for any business
Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn’t quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.
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Reach out to me if you think I would be a good fit for your event. I’m relatively new to speaking and would love the opportunity!
Topics I speak on: SEO, Marketing Strategy, Data Analysis, Data Visualization.